When it is time to refresh your logo design, the first step is to understand how to go about it. Do you want to completely change the direction of your brand? Or, do you want to simply tweak your existing logo? No matter what you decide, questioning what makes a great logo design should be one of your top priorities at the moment. So, today, we have taken the liberty of jotting down the golden rules of logo design Uganda, following which can help you make the most of your rebranding activity.
But first, why is logo design important?
If we look at things closely, your logo acts as the first point of contact your business has with the outside world. If people cannot connect with your branding at first go, how would they be able to trust your brand? A professional working with a logo design company in Uganda would be able to create fit-for-purpose logos but mastering all aspects of the design takes a lot of time.
What are the golden rules of logo design?
Let’s take a situation for example at the moment – when you start thinking about a person who has had a big impact on your life, the first thing that comes to mind is his or her face, right? This is exactly how a brand works as well. At the moment, when there are several different brands working towards the same goal in the same market, standing out from the crowd is of utmost importance. The only way to do that, at least in a symbolic way, is through a striking logo design. Some of the golden rules to follow while coming up with the design include:
1. The Groundwork: One of the most important parts of any design activity is laying down the groundwork from level zero. This helps prioritize the factors that would be depicted in the logo – the name of the company, mission and vision, what type of products or services are on offer, and the target demographic.
2. Black and White: Once the groundwork is ready, a logo should always be designed first in black and white. The monochrome colour scheme would bring attention to the design aspect of the final sketch so that you can look at how the logo would look like even without any colour. Always remember, the base of your design should be strong to grab eyeballs.
3. Easy Recall: Your logo, to begin with, should always be relevant to the activities and ideas that it represents. You should, thus, ensure that the typeface used follows this rule. As you do that, keep in mind that the design doesn’t end up being extremely complex. This is because simple designs are easy to recall and remember after a quick glance. The logo design should depict a story of your brand, and only then would the target demographic connect to the same.
4. The Difference: While you’re aiming for something extremely simple, don’t forget to add that one mark that’ll keep you distinct from the rest. As you research your competitors, don’t use the exact colour scheme or typeface as they have. Set your tone apart, use different elements, and yet set a trend that no one would be able to match to become a leader in your genre.
5. Don’t Be Too Literal: It is absolutely natural for you to end up with a logo design that says exactly what your business is all about. Well, while that might be one way to design the logo, it is more often than not, the easy way out. You need to make your logo speak to the customers and yet leave some room for thought.
Conclusion: Always remember that when it comes to your logo, symbols aren’t as essential as you might consider them to be. All you need to do is hire a professional logo design company in Uganda, and you will be good to go. Logo Design Uganda is a one-of-a-kind company that is run by experienced designers who provide iconic, 3D, illustrative, textual, and emblem designs at attractive rates. Feel free to get in touch with us for more information.
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